SEO Growth Roadmap
mass-saves.com — Solar & HVAC Lead Generation — Updated March 2026
Phase 1 — Content Engine
Stream 1
Daily Keyword Posts
30 evergreen solar/HVAC topics, 1 post/day
Live & Automated
Stream 2
Geo-Targeted Pages
60 MA cities × 6 services = 360 pages, 3/day
Live & Automated
↓
Content Engine
blog.mass-saves.com
WordPress • Claude-powered • SEO agent auto-publishes daily
Fully Automated
↓
On-Page SEO
Auto Audit & Fix
Titles, metas, headings auto-optimized
Automated
Technical SEO
Schema + Internal Links
JSON-LD injected, posts cross-linked
Automated
Monitoring
Rankings Tracker
Google Search Console via API
Automated
Phase 2 — Traffic Channels
Primary
Organic Search
Google/Bing indexing blog content
Active
Paid
Google Ads
Performance Max, solar/HVAC keywords
Planned
Video
YouTube SEO
AI-generated videos from blog posts
Planned
Social
Pinterest
Auto-pinned infographics from content
Planned
↓
Phase 3 — Conversion
Every Post
CTA → Free Quote
All content drives to mass-saves.com
Active
Nurture
Email Drip
Lead magnet → 5-email automated sequence
Planned
↓
End Goal
mass-saves.com
Lead capture • Free solar/HVAC quote requests
360
Geo pages queued
30
Evergreen keywords
4/day
Posts published (auto)
~90 days
To full geo coverage